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At Laurus, we believe that regenerative organizations are, above all, generous organizations—guided by a clear and transformative purpose: to generate well-being, promote a fairer world for all, and care for our planet.
Our mission is to contribute to the creation of a more compassionate and wiser society. To achieve this, we draw inspiration from nature and adopt a systemic perspective that embraces work, education, communities, and homes. We collaborate with businesses, schools, social organizations, and individuals to bring to life an authentic ReGeneration.
Our training programs, coaching, and consultancy services are grounded in a conscious, emotionally intelligent approach, where self-awareness, self-management, motivation, social awareness, and relational skills are fundamental pillars of both personal and collective development.
A Philosophy Rooted in Natural Cycles
Guided by nature’s principles, we value cyclical time over linear time. This vision is represented in our logo—the Celtic spiral—and is embedded in our methodology, which draws from traditional Indian medicine (Ayurveda and Yoga) and the science of the natural elements. Each of these elements is linked to a key principle of regeneration and to an essential aspect of our practice:
🔥 PURPOSE | FIRE
Fire represents the creative spark that drives transformation: imagination, intuition, inspiration, and intelligence come together to ignite the regenerative vision. Our services support individuals and organizations in defining and fulfilling their life or corporate purpose, through a systemic and transformative approach that activates critical thinking and conscious action.
💧 PEOPLE | WATER
People are the heart of any system. Like water—life-giving, flavorful, and fluid—human connection gives meaning to our actions. We deeply value relationships, empathetic communication, and the creation of environments where gratitude, compassion, and emotional well-being can flourish. We promote emotional intelligence as a tool to enhance relationships, nurture happiness, and strengthen social cohesion.
🌍 PLANET | EARTH
The planet is our shared home, and its well-being is inseparable from our own. At Laurus, we go beyond sustainability to work for regeneration—the ability to give back to nature a portion of what it offers us. Inspired by the laurel tree (Laurus nobilis), a symbol of connection to natural wisdom, we offer forest bathing experiences, nature retreats, applied ecology, and conscious travel as regenerative tools for individuals, organizations, and communities.
🌬️ PARTNERSHIPS | AIR
Air symbolizes breath and collaboration. At Laurus, we believe in the power of networks, partnerships, and co-creation as engines of transformation. We collaborate with organizations in Spain, Ireland, France, Turkey, Hungary, and the UK—especially through programs like ERASMUS+, which foster pedagogical exchange and international cooperation. Our base at Impact Hub Málaga also connects us to a global community of purpose-driven entrepreneurship.
🌌 PLACE | ETHER
Ether is the space that holds everything. It represents universal consciousness—the realm where purpose, people, planet, and partnerships converge. In this space, true regenerative creativity emerges, inspired by deep listening to the environment and the heart. The pentacle symbol—and its relationship to the number 5 in the Fibonacci sequence—reminds us that all fruits grow from five-petaled flowers that carry within them the seeds of regeneration.
At Laurus, we aspire to guide transformation processes with deep roots and elevated vision, cultivating living, sustainable, and regenerative organizations—serving the common good and planetary balance.